Person Counter
How many impacts have been generated within your target audience?
Where? For how long? At what time? Who? What gender? What age group?
Are we aware of that which we DON'T measure?
Person Counter by Wututu is an audience measurement system for advertising and communications media located at Points of Sale
(shop windows, promotions, dynamic marketing, digital signage).
Our solutions will allow you to:
- Enhance the efficiency of your promotional media and their content
- Estimate the ROI (return on investment)
- Segment the audience and redirect strategies
- Justify the taking of decisions using the obtained data
Features
Person Counter by Wututu, using our own, in-house technology based on artificial intelligence and neural networks, is able to detect human facial geometry and provide the following information:
- Total number of observers
- Observation time
- Gender classification (male/female)
- Age classification (youths/adults)
- N simultaneous observers
- Depth of field: 10m maximum
- Viewing angle: 70º
- Measurement reliability:
- Count = 90%
- Gender = 85%
- Ages = 80%
Applications
- Shop windows
- Display cases
- End Cap Displays
- Product promotions
- Digital or Dynamic Marketing channels
- Sign boxes (traditional and digital)
- Market research tools
Versions
Person Counter by Wututu is available in three different versions in order to perfectly meet the needs of our different clients:
- Person Counter - Standard version (for all types of applications)
- Person Counter - Software version (especially aimed at Digital Signage providers)
- Person Counter - SDK (Software Development Kit) version (for integration into content management software and interactive applications)
Data access
All of the information obtained by Person Counter by Wututu can be consulted from anywhere, in real time, via the web application Counter Reports by Wututu.
