We have updated our website… visit us in www.wututu.com

Integra-T, a company dedicated to the commercialization of professional services and added value in the area of new technologies within the Group Teldat, has integrated Person Counter SDK by Wututu in their own solution Dynamic Marketing - PIO Service, which enables advertising content distribution to different locations from a central point and through the communications network.
Person Counter by Wututu, audience measurement system of advertising at point of sale (shop windows, market shells, digital signage), allows Integra-T to incorporate data from real audience measurements for their dynamic marketing channels, allowing knowing valuable information to improve efficiency and return on investment:
- Total and simultaneous number of observers
- Time of observation for each observer
- Gender distinction (male / female)
- Age distinction (young / adult)
The new version SDK (Software Development Kit) of Person Counter by Wututu allows adding data from audience measurements as a new module in its own content management software for dynamic marketing. Even more interesting is the possibility of developing interactive applications based on data collected by the audience measurement system, opening the possibility to personalize the advertising messages that are transmitted depending on the target observing the dynamic marketing channel.
“The closing of this integration implies an improvement in the digital signage sector, for it ascertains the existence of the need of been able to present interactive contents depending on the impacts profile segmentation”, says Xavier Capellades, Wututu’s CEO. “As well, this integration confirms the importance of the constant effectiveness evaluation of this digital advertising media channels by incorporating a measurement system”
Among the features of Person Counter SDK singled out by the client, there is its technical reliability and its high integration flexibility. The commercial potentiality of the new interactive and measurements features offered by IntegraT, ensures the satisfaction of the end user client in a higher level, as well as the effectiveness of the media channel.
IntegraT is part of the Teldat Group, capital and technology holding company one hundred per cent Spanish. IntegraT provides professional services and added value in the area of new technologies. The main goal is the optimization of the services associated with the products of Internetworking and IP Telephony for the installation, maintenance, deployment and configuration of equipment.
On the other hand, Wututu is a company that specializes in development of technology–based Marketing and Publicity solutions in Point of Sale to satisfy two key needs of the market.
ü Measuring the impact of out-of-home advertising & communication media with the Person Counter technologies.
ü Grabbing the audience attention with the product Scr3enD which is a revolutionary 3D screen glasses free.
The company has SODENA and La Caixa Venture Capital among its shareholders. Wututu has offices in Barcelona and Pamplona, and is attached to La Salle’s Innovation Park (Barcelona) and to the European Centre of Businesses and Innovation of Navarra (CEIN).
Contact Information: info@wututu.com by mail or by phone at (+34) 931 623 448
Dear,
At Wututu, we are pleased to invite you to the Screenmedia Expo 2009 (BOOTH P57), which will take place at the Olympia Hall in London (UK) on April 7-8th and where we will be introducing our new versions and products.
Registration free at http://www.eventcommunity.co.uk/registration/seo4t9_show.asp or please contact us: info@wututu.com
Wututu continues growing and we want to take this opportunity to introduce the new versions released this year in our solutions for audience measurement of point of sale:
Person Counter STANDARD
Renting Modality (NEW)
Sale Modality
Person Counter SOFTWARE (NEW)
Especially for providers of Digital Signage
Person Counter SDK (NEW)
Software development Kit (SDK) for application development (integration with content management software and interactive applications)
